Ryanair visit FTA

Last week, we had an exciting day at FTA when Europe’s leading airline, Ryanair came to visit. Ryanair is Europe’s number one airline, carrying over 130 million customers each year on more than 2,000 daily flights from 86 bases, connecting 215 destinations in 37 countries. In 2017, Ryanair became the first European airline to have …

The Importance of a Database Management System to Businesses

Database management systems (DBMS) reinforce the use of papers in recording business transactions. Before, it was necessary to take note of every purchase and customer data. Employees had to go through a pile of documents to search for and update company or client information. Now, with DBMS software, you do not need to spend time …

Promotion "Above the Line" and "Below the Line"

Promotion can be loosely classified as “above the line” and “below the line” promotion. The promotional activities carried out through mass media like television, radio, newspaper etc. is above the line promotion. The terms ‘below-the-line’ promotion or communications, refers to forms of non-media communication, even non-media advertising. Below-the-line promotions are becoming increasingly important within the …